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4 answers

What do you set your panic-button to? Fluctuations are normal, but coffee consumption, especially in consumer/retail, is high in winter. Now if they were just a wholesaler, that would shift their seasonal slump early--but January? I think it might be close to a buying opportunity to average down your cost basis. Seasonal slump will happen closer to summer. At 47, the Price/Earnings ratio is built on more exuberance of business prospects than business-realized fact, so it could fall farther still. For seasonally volatile stocks you would want to put your stop-loss at somewhere between 10-25 percent, so you aren't hurt yet.

2007-01-25 04:07:58 · answer #1 · answered by Rabbit 7 · 1 0

From a technical standpoint the chart looks very weak.Today it broke below the 50 day moving average on the weekly chart and it's below the 50 and 200 on the daily.If 33.60 doesn't hold it won't find support until the 30-31 area.I would cut my losses early and look for a better entry point later.The upside is only around 39 and I don't think it will get there any time soon.

2007-01-25 23:45:51 · answer #2 · answered by matthew m 1 · 0 0

I really wouldn't sell... they will continue to gross big money..somewhere down the line, a big quarter will pop the price way past your 8% loss
It's hard to do, but ignore it for awhile.... ( and don't go spending $ 5.85 for a cup of some "Hoo-hoo ya--ya frappe el nudo " until you start to see a little uptick !!)

2007-01-25 13:28:16 · answer #3 · answered by jebediabartlett 6 · 0 0

that means that you have only held it for a short period of time. It is up about 13% in the past 12 months. Give it time, it is not always an overnight double!

2007-01-25 12:00:55 · answer #4 · answered by ricks 5 · 1 0

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