My friend and I have a business together(gay owned and operated/well lesbian) but anyways should I advertise in the gay yellow pages or do you think this would hurt us being from a smaller town who are mostly closed minded to this lifestyle.
2007-01-25 02:38:06 · 7 answers · asked by Noclue 3 in Society & Culture ➔ Cultures & Groups ➔ Lesbian, Gay, Bisexual, and Transgender
My personal opinion? Leave sexuality out of it..unless you're opening a bar, club or bookstore exclusively for gays.
You cannot generate more business in a "small town" by advertising to gays.
2007-01-25 02:48:11 · answer #1 · answered by Anonymous · 2⤊ 0⤋
From a business perspective I would say advertise where you think you will get the most for your money. Yellow pages in general are no longer used by many people, gay or otherwise, since many people go to the internet to find things now. Having said that I don't think advertising in the gay yellow pages would hurt you, I just don't think it would get you a return on your marketing dollars. Instead I would look for ways to get involved in the community by supporting charities (gay and non-gay) and contributing your product or service to help causes raise money and build relationships with the community. Often these charities hold auctions or put the name of your business in their marketing materials.
I am a business owner and put an ad in the gay yellow pages but didn't get the return I felt was equal to the cost of the ad. I have gotten many times over return for contributing to auctions and particpating in fund raising for charities.
2007-01-25 02:53:42 · answer #2 · answered by beadgrl 1 · 0⤊ 0⤋
Well, are the closed-minded ones going to be picking up the the Gay Yellow Pages? More importantly, who are you hoping to reach by advertising there?
Can you offer Mail Order/Online shopping? Just a thought if you don't want troupe of flaming queens parading through town and into your store/office :)
Good Luck with your business.
2007-01-25 02:45:37 · answer #3 · answered by unclefrunk 7 · 0⤊ 0⤋
The Gay market is typically lucrative market segment...Gay men most fall under the DINK (Double Income No Kids) market category, which means a lot more discretionary income. So if you cater to this market area, you may have tapped a profitable idea.
2007-01-25 02:43:49 · answer #4 · answered by Laughing Man Copycat 5 · 2⤊ 0⤋
No child care issues.No maternity leave
2007-01-25 02:42:29 · answer #5 · answered by boatworker 4 · 0⤊ 0⤋
I say you make no mention of your sexual preference. It has nothing to do with how you run your business. Why exploit it?
2007-01-25 02:43:43 · answer #6 · answered by supergirl2243 1 · 0⤊ 2⤋
You don't have to worry about me shopping at your store.
2007-01-25 02:41:23 · answer #7 · answered by I STILL hate hippies 2 · 0⤊ 6⤋