why does internet advertising have to be obnoxious?

Question

wouldnt something pleasant to look at be proper?i'm not the smartest person in the world but, it seems to me that if a salesman slapped me in the face every couple of seconds; i would not be so apt to give him money.
could these ads that flash us in the face actually be subliminal messages (brainwashing)?

Answer 1

Same reason that tv adds are obnoxious, I'd guess? They're hoping to catch your attention? Maybe they hope you'll sign up just to make them go away?

And subliminal messages aren't beyond the scope of science and possibility. They use it in grocery markets (though it's been made pseudo illegal if they get caught)... So, yes. It's quite possible. And maybe that's why they don't care how annoying they are...
(it's not like all those adds originate in the U.S. where we have stricter laws about such things... )

Answer 2

Ja....well, if you know some German, you can move over to the German site and see the tasteful advertising they have there. However, the Europeans can be very tenacious about pop-ups and a medley of intrusions.


There are as many techniques to advertising as there are salesmen. A slow voice the way Hillary Clinton can be, talking to a room full of schoolchildren, is a way of instilling a message into someone half listening. That can be brainwashing.

Answer 3

i am not the smartest person either.strategies in marketing are ,the more you advertise the more people will subconsciously be influenced.pop up`s are just like the commercials on TV.the problem is,that the Internet has advanced so fast.more people spent time on the Internet now and it is easier to influence us through pop-up`s.i can relate to that.i don`t even turn the TV on hardly anymore since i have joined the on-line world .Turning the TV on used to be the first thing i did every morning after i got up and also when i would come home from work.now i turn my computer on and don`t even worry about the TV.i think you can modify you're pop-up blocker,so you don`t have to look and listen to all advertisement

Answer 4

If you see a hundred ads all in 20 point type with a black times new roman font, you ignore them all. If one of those ads is in red, it stands out, so you see it. Then they all go to red, so they all stand out, too. You begin ignoring them again, for they are all the same. Then one is printed in 36 point type, and it stands out. Then they are all in 36 point type. And so on. If we are in a crowd of people, and I want you to remember me, and nobody else, I have to make an impression. If you don't want to listen to me and are actively trying to ignore everyone in the room, Slapping you in the face will work like nothing else ever could. I then have your total and complete attention. Good or bad, you are paying attention to nothing but me, and that is exactly what I need. Ads play to human nature. Marketing is an applied study of behaviorism.

Answer 5

im an ad student n we've been taught to abide by some laws n codes of conduct to maitain peace n order in the society...however this applies to those medias which are being widely used example. print media, tv, radio etc....however internet advertising has joined the race only in late 90's...thus there aren't strict laws implemented for this meduim as yet...thats one reason y u can easily download filthiest **** online...plus...ppl are bombared with so many ads that it becomes essential for them to make it catchy, be it any way...n today sex sells...so thats what they perch on....

Answer 6

It's an old advertising axiom...better to be noticed.
Same reason you don't see many gray boxes in the shopping aisle, and why tiny CD-rom computer games come in HUGE empty boxes.

Answer 7

Any advertisement, if you see it properly, is obnoxious.