Internet advertising?

Question

I was wondering if it was known how much traffic a commercial website must have (per-day, per-month, etc) for companies to become interested in advertising on that website. For example, let's say a small start-up company created and ran a website for its business, what would it take for advertisers to want to advertise on that website? Any help would be greatly appreciated

Answer 1

Most advertisers get attracted to the website because of the buzz it is generating -- whether the visibility of the site in the search engines, prominence of the site in the media, or mentions in blogs and other sites. The advertiser typically checks out the site and whether the content, the look and the audience it SEEMS to be targeting are the type they have in mind.

Once the advertiser gets interested in the site, the advertiser typically requests the media kit if not available online. The media kit contains information on what kind of audience the site attracts, how much traffic the site generates, the type of advertising the site offers and the pricing.

My site has been selling advertising space since 1999. In our experience, here are what advertisers are looking for when choosing sites to use for their advertising:

1. Who are the visitors = It is important for advertisers to know whether your site's visitors are what they are after. More than just traffic numbers, they want to know whether they can get targeted traffic from your website. They want to know whether the customers they want are visiting your site. The more demographic statistics you can provide, the better - and this includes breakdown as to age, income brackets, purpose of visiting the site, gender, etc.

2. Traffic levels = Advertisers will often ask you how many visitors/pageviews/uniques you get in a month. Some will go to Alexa.com to check your traffic standing (not accurate, but many see it as a good guide). If you are selling banners through CPM rates for example, they will normally ask you how long it will take you to show the 20,000 ad impressions they ordered (or how many they ordered).

3. Your rates = how comparable your rates are with others.

4. Customer service = advertisers want QUICK support from sites they want to advertise on. You need to be quick to respond to their emails, whether inquiring for your media kit or asking your ad rates or checking the performance of their ad campaigns.The key to understand is that advertisers will always look for metrics to help them gauge the ROI they can get from advertising in your website. If they don't think your site will not give them a good ROI, they will not advertise or renew their advertising on your site

5. Monitor campaign performance = advertisers want to see how their campaigns are doing on your site, so they can make decisions fairly quickly whether to change the creative, pause the campaign or increase the campaign. You need to be able to provide them with real time statistics. We use phpadsnew and it is just great (and FREE!).

Answer 2

Internet advertising includes Adwords management, SEO techniques, etc. With the help of this techniques they popularize a product or a service. These companies who are involved in marketing agency, sometimes gains huge profit too.
This SEO advertising agencies are growing rapidly. there is a company named GreenCircleAgency, which is the best in the market as they provides SEO services as well as website making also. For more details, visit their website.