Can you give me a catchy pharse?

Question

it is 4 a bookmark! u have 2 put something 2 encourage u to read and draw a picture 4 it! example : don't let reading be extinct!! (picture of a dinousaur) get it

Answer 1

If you can read this, you'll make twice as much money as someone who can't.

OR some such variation.

Use statistics involving literacy and income.

http://www.nifl.gov/nifl/facts/welfare.html

good source

Answer 2

"Get DRUNK on words"...with an illustration of an icy beer can on the bookmark...

(That's real classy huh?)