I either need to follow it's ads from the past and compare and contrast on what models they used and why and who they use nowadays and why etc. It has to be print ads. We're allowed to compare and contrast with another product of its kind too. Its up to us. What do you reckon? any ideas? thanks.
2007-01-21 09:04:17 · 7 answers · asked by allgiggles1984 6 in Business & Finance ➔ Advertising & Marketing ➔ Search Engine Optimization
I'd look at pharmaceutical companies. They have gotten much better in the past 5 years, or so. They really started to identify the needs/concerns of the consumer. Take the Lamisil ads: gross, in general, but perfect for their target consumer. With pharma companies, there is also the added aspect of marketing a product that consumers cannot readily purchase - (without a perscription).
2007-01-21 09:42:51 · answer #1 · answered by James R 1 · 0⤊ 0⤋
Another interesting company to follow the ad trends on is McDonalds. They went from advertising (across all platforms) their food/fun product. If you look at almost any of the ads now, they ignore the food and focus on health and activity.
They've stopped selling food as their product and have instead focused on the brand to pull people into their restaurants. The food is an afterthought.
A time-line comparing the way their print ads have evolved and distinguishing the public/media factors that contributed to that evolution would be an interesting read/write.
2007-01-21 12:07:11 · answer #2 · answered by Drask 1 · 1⤊ 0⤋
There are plenty of case studies about Nestle although they only got rid of a load of brands a few years ago so you might not be able to track very far back except with Nestle's Milk.
You might find the links below provides some ideas.
2007-01-23 00:18:30 · answer #3 · answered by halifaxed 5 · 0⤊ 0⤋
I don't really understand what you're asking but the Benetton ads from the past would be interesting to write about as they were very controversial.
2007-01-21 09:13:28 · answer #4 · answered by marcoporres 4 · 1⤊ 0⤋
look, you give me one answer : those things you are not manufacturer nor sales you can advertise for them ? may i think you cant so dear advertise about those product those you have and this section of SEO not advertising group dear so try in advertise group
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2007-01-23 20:25:19 · answer #5 · answered by aman v 3 · 0⤊ 0⤋
You can search through the list of companies on http://www.coursework4you.co.uk/
2007-01-23 22:43:28 · answer #6 · answered by Michael B 2 · 0⤊ 0⤋
Apple. I can't name any other company advertising campaigns so easily...1984...Think Different...Switch campaigns...others...
2007-01-21 14:57:26 · answer #7 · answered by stonerosedesigndotcom 3 · 0⤊ 0⤋