Most consymers make their puchasing decisions based on?

Answer 1

Buyer decision processes are the decision making processes undertaken by consumers in regard to a potential market transaction before, during, and after the purchase of a product or service.

More generally, decision making is the cognitive process of selecting a course of action from among multiple alternatives. Common examples include shopping, deciding what to eat. Decision making is said to be a psychological construct. This means that although we can never "see" a decision, we can infer from observable behaviour that a decision has been made. Therefore we conclude that a psychological event that we call "decision making" has occurred. It is a construction that imputes commitment to action. That is, based on observable actions, we assume that people have made a commitment to effect the action.

In general there are three ways of analysing consumer buying decisions. They are:

Economic models - These models are largely quantitative and are based on the assumptions of rationality and near perfect knowledge. The consumer is seen to maximize their utility. See consumer theory. Game theory can also be used in some circumstances.
Psychological models - These models concentrate on psychological and cognitive processes such as motivation and need reduction. They are qualitative rather than quantitative and build on sociological factors like cultural influences and family influences.
Consumer behaviour models - These are practical models used by marketers. They typically blend both economic and psychological models.
Nobel laureate Herbert Simon sees economic decision making as a vain attempt to be rational. He claims (in 1947 and 1957) that if a complete analysis is to be done, a decision will be immensely complex. He also says that peoples' information processing ability is very limited. The assumption of a perfectly rational economic actor is unrealistic. Often we are influenced by emotional and non-rational considerations. When we try to be rational we are at best only partially successful.

Answer 2

Even when I try to base my decisions on logic, I think emotion always plays a part as well. Sometimes a lot more than other times.

Answer 3

Most consumer make their purchase on need. How necessary it is to them. For example, a mother with a small child and very little money would purchase milk or enriched bread before soda pop or saltine crackers. A young woman in love would purchase a perfume she knew her lover liked before she would purchase milk: she "needs" the perfume more than she needs the milk. A young man would purchase a sports car before he would purchase a four door sedan. It's all based on perceptions.

Answer 4

Men: Impatience, they walk in and grab the first item they see.
Women: Education; peer pressure; star appeal; advertising, etc. planning

Answer 5

Their NEIGHBORS choices...We want what THEY'VE got!
The "be the first one on the block to own this!..." theory
Works every time.

Answer 6

learned responses to advertising.

Answer 7

impulse