How do companies view their logos as part of their corporate image?

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How do companies view their logos as part of their corporate image?

2007-01-20 01:58:52 · 2 answers · asked by Anonymous in Business & Finance ➔ Corporations

2 answers

It's part of sales and marketing. The company logo is how most people recognize the company. The company wants a logo that is easy to remember, recognizable, and represents their company (something bold, solid, and dependable). Sometimes companies change their logo when part of their business changes, that way the consumers can visually recognize the change as well.

2007-01-20 08:38:28 · answer #1 · answered by Mariposa 7 · 0⤊ 0⤋

Most large companies view their logos as part of their corporate image as part of their sales and marketing strategy.

2007-01-20 10:05:58 · answer #2 · answered by annazzz1966 6 · 0⤊ 0⤋