Does anyone know why the cow in the "la vache qui rie" (the cow who laughs) cheese logo is laughing?

Question

I'm NOT looking for jokes on this subject. I have always wondered who designed this logo and the reason for using the word "laughing" in the brand name.

Answer 1

La Vache qui Rit® (The Laughing Cow)

The eponymous laughing cow is red and jovial, and is almost always depicted wearing earrings that look like the round boxes the cheese comes in. On April 16 1921, Léon Bel trademarked his brand, called "La Vache qui rit," (literally The Cow who laughs) in France. In the trademark, the cow is said to have a hilarious expression. Bel had made the original drawing himself, after having seen a traveling meat wagon called during World War I called "La Wachkyrie," a play on the word for Valkyrie. In the beginning she wasn't laughing, she wasn't red and she didn't wear earrings. This patent was the very first branded cheese product registered in France. In 1924, Benjamin Rabier, a famous illustrator, edited the drawing into more of the image that prevails today. The blue and white stripes around the box date from 1955. In 1976 both boxes in the ears are shown with the top-side visible. Before that year consumers were shown a top and bottom side.

And some trivial info:
Depending on where one is, it can be known as:

The Laughing Cow in English-speaking countries
Die lachende Kuh in German-speaking countries
Vesela Krava in the Czech Republic
Krowka Smieszka in Poland
La vaca que rié in Spanish-speaking countries
A vaca que ri in Brazil and Portugal
Con bò cười in Vietnam
Vessiolaia Bourionka in Russia
Den Skrattande Kon in Sweden
Den leende ko in Denmark
and more.

Answer 2

From the Laughing Cow website.

Where does The Laughing Cow® name come from?
During World War I, trucks carrying meat to the French front lines carried the logo of a cow drawn by Benjamin Rabier. After the war, Léon Bel used a version of this cow to adorn his boxes of processed cheese in a round box and called it La Vache qui Rit® (The Laughing Cow). Today, The Laughing Cow® cheeses are sold all over the world.

Answer 3

Historically, La Vache Qui Rit wasn't laughing didn't wear the tiny "LVQR" earings and was't the same color.
She represents the joy of eating cheese and how she is happy to contribute to it.
It's really just a more caricatural and fun way to sell a product and appeal to everyone of any age. Remember that the brand has been around for decades and good manners and humor were the main thing back in the hay day, as opposed to sarcasm or ugly advertisment.

Answer 4

In tinnitus, the sounds a person hears are actually perceptions. Since there's no actual source, they are often referred to as "phantom noises". I read that about 8% of all people in the US suffer from tinnitus so you are not the only one who hears these strange noises.

Tinnitus is actually not a disease. It is actually a symptom of a problem that is rooted deep, somewhere within your body. The problem could be a simple one like an infection in the ear, or even simpler, such as ear wax. Just clear the wax and get the infection treated, and the noises could go away. In some people, it could even be the result of a side-effect of a drug they took. Or it could be more complicated.

If you want to know more about this condition and wnat to learn how to solve naturally your problems with these annoying noises you should read this ebook: http://tinnitus.toptips.org

It helped me a lot.

Answer 5

Grill up some mushrooms, throw them on the cheese and grill the swiss.... and you'll have a favorite sandwich of mine. As to dieting? If you want a pain free method? Try looking into glycemic index. Diabetic diets are remarkably healthy, don't leave you hungry, and a fantastic way to drop pounds. That's coming from a guy who is 6'3 and 170 lbs. I'd say perhaps it works no?