2007-01-19 02:31:13 · 3 answers · asked by Anonymous in Cars & Transportation ➔ Car Makes ➔ Other - Car Makes
They have a product development team come up with numerous names. They then put these name under a panel of consumers (which they screen and qualify, aka focus group). Once this panel tells the development team what they think about each name the development team makes a decision on what name to use.
Today, these consumer panels are ABSOLUTELY necessary to naming a vehicle. In the 1970s Chevrolet had a car name that they did not panel in front of spanish speaking people. They tried to sell it in Mexico and couldn't figure out why it wasn't selling. The name of the car was Nova. In english, it is a star exploding. In spanish Nova (or no va) means "you won't go". Nobody would buy a car if the title was "You won't go".
Hope this answers your question!
2007-01-19 02:34:59 · answer #1 · answered by Drew P 4 · 0⤊ 0⤋
They come up with several names, then run them by a "focus group". If the focus group likes the name, and thinks it fits the car, or more importantly, says they would buy a car with that name, then the car has it's new name.
It's all done by advertising and PR geeks.
2007-01-19 02:35:15 · answer #2 · answered by J.R. 6 · 0⤊ 0⤋
They look at the vehicles characteristics and abilities to determine the name.
2007-01-19 13:46:45 · answer #3 · answered by C7S 7 · 0⤊ 0⤋