2007-01-19 01:53:38 · 13 answers · asked by Anthon Moonstone 3 in Beauty & Style ➔ Other - Beauty & Style
For money reasons - isn't it always. Proctor & Gamble wanted the product to colored, sized, designed, packaged, advertised, and marketed all the same in every market they sold in to save money.
I think it was in about 1999.
Unfortuneately P&G forgot to effectively tell their Customers -since when did Customers matter to big businesses.
2007-01-19 02:07:19 · answer #1 · answered by Alex 5 · 2⤊ 1⤋
In beauty products, "oil" is now considered a "no-no" by consumers. Having the word "oil" in the product name was detering consumers from purchasing the products as many assumed that oil was an ingredient in the line.
Olay also increased the line of products at that time and continues to do so to compete with other brands. Just like Dove has created shampoo, lotions, etc.
2007-01-19 02:23:05 · answer #2 · answered by tjoh 1 · 1⤊ 1⤋
2 years ago. Some products still carry the "oil of olay" name though!
2007-01-19 02:00:43 · answer #3 · answered by missashley929 3 · 0⤊ 1⤋
probably it was already called olay in a country that sells more than is sold here so in order to keep costs down and make advertising and such cheaper they decided to make the name olay international .
2007-01-19 02:02:04 · answer #4 · answered by Anonymous · 0⤊ 1⤋
The company was known by both names as it was an international company. They changed it to Olay about 3yrs ago, there was advertising to notify change but it was pretty restricted due to cash flow.
2007-01-19 02:03:25 · answer #5 · answered by china doll 5 · 0⤊ 2⤋
Well if you put a G in Ulay you get a fairly accurate description of the women who use this awful product.
2007-01-19 01:58:21 · answer #6 · answered by Nikki 4 · 1⤊ 4⤋
most likely it's a marketing technique. If you think about it, most people don't want to associate skin care with a product with the word "oil" in the title...it has a bad conotation.
2016-05-24 06:42:43 · answer #7 · answered by ? 4 · 0⤊ 0⤋
The same reason why Kentucky Fried Chicked just became KFC....everything revolves around CHANGE
2007-01-19 01:56:47 · answer #8 · answered by Simple1 6 · 0⤊ 1⤋
It was at least a couple of years ago. There was an advertising campaign at the time telling us.
2007-01-19 01:56:43 · answer #9 · answered by joe r 2 · 0⤊ 2⤋
yeah about 2-3 years ago. im used to it now. at first i didnt get it
2007-01-19 03:27:33 · answer #10 · answered by vdiva1988 2 · 0⤊ 1⤋