The impact of the internet advertisement on customer behaviour which one Dependent variable and independen?

Answer 1

Distilling each down to one sentence, I would say the independent variable is that which the advertisement uses to provide the customer with the reason to buy the product. Induced appetite, etc.

And the dependent variable is the required vehicle for giving audience to the independent variable.

Call sentence one A and sentence two B. A is a function of B because A does not exist without B.