Why Don't Advertisers Promote Winners of Contests?

Question

You see all kinds of sweepstakes and contests on TV. Like McDonalds and the Monopoly game, for example. But wouldn't it be an incentive if you could see the winner of the contest so you know the comany is serious about thier prizes? Or is it that ultimatly no one wins the contests?

Answer 1

95% of those contests don't exist. The companies that put them out there skew it in such a way so that they don't have to pay that money.

McDonalds got into deep doo-doo some years back about their Monopoly Winner scam. Look it up in Google. It's an eye opener.

Answer 2

Plausible deniability.