Last I checked....Italy is in Europe, so how come teams like Renault and McLaren have to do ditch thier tobacco sponsors but Ferrari can keep Marlboro as theirs? I know that the Marlboro sponsorship will be mostly subliminal, but it still going to be there, how come other teams can't do that?
2007-01-17 01:07:00 · 8 answers · asked by Jack B. 3 in Sports ➔ Auto Racing ➔ Formula One
There are no rules regarding limitations on Tobacco sponsorship, so it's not something that Ferrari is "getting around." Due to laws in many countries that prohibit the display of Tobacco companies (laws, no Gentleman's Agreement), all sponsors other than Malboro have now withdrawn from the sport on the basis that they no longer felt they were getting their money's worth. Malboro however seems to feel they are still getting their value despite the very limited view their sponsorship now gets.
2007-01-17 07:33:35 · answer #1 · answered by Paul S 7 · 0⤊ 1⤋
As far as I know Philip Morris has decided to continue with Ferrari as a major sponsor, however, the name Marlboro can no longer be used as a team name - last year the official name was Scuderia Ferrari Marlboro - and I believe the word Marlboro will not appear on the cars at any race this season, even in countries with lax tobacco advertising laws.
There is a suggestion that the team will make a slight change to their `Ferrari Red' to match the Marlboro colours and a further suggestion that they may put a bar code on the car.
You are right, it is subliminal, perhaps a loophole in the law that Ferrari and Philip Morris have chosen to exploit. It's probably barely legal and it appears to be something the other teams that sported tobacco advertising last season (Renault and Honda), have decided not to do.
I'm not sure if it would be legal or not, but awhile back there was talk about Marlboro putting Ferrari pictures on their cigarette packs in order to continue an association with the team.
2007-01-17 05:48:52 · answer #2 · answered by Anonymous · 0⤊ 1⤋
As far as I know Philip Morris has decided to continue with Ferrari as a major sponsor, however, the name Marlboro can no longer be used as a team name - last year the official name was Scuderia Ferrari Marlboro - and I believe the word Marlboro will not appear on the cars at any race this season, even in countries with lax tobacco advertising laws.
There is a suggestion that the team will make a slight change to their `Ferrari Red' to match the Marlboro colours and a further suggestion that they may put a bar code on the car.
You are right, it is subliminal, perhaps a loophole in the law that Ferrari and Philip Morris have chosen to exploit. It's probably barely legal and it appears to be something the other teams that sported tobacco advertising last season (Renault and Honda), have decided not to do.
I'm not sure if it would be legal or not, but awhile back there was talk about Marlboro putting Ferrari pictures on their cigarette packs in order to continue an association with the team.
2007-01-17 23:55:41 · answer #3 · answered by matthew g 2 · 0⤊ 2⤋
The big tobacco companies entered into an international agreement about advertising wherein there are some limitations as to when and where to advertise. Its like a gentleman's agreement so to speak.
In Europe, tobacco advertising is very strict (while in Japan its not or in China).
As far as I know, Tobacco sponsorship should have ended in 2006 (June or July). And from what I heard, Philip Morris already left the international agreement which is why they are still allowed to sponsor F1.
2007-01-17 02:15:59 · answer #4 · answered by Eskimo 3 · 0⤊ 1⤋
They can keep the sponsor, they're just not allowed to have the sponsor's name on the car. You'll notice that in Europe and other coutries where tobacco sponsoring is banned they have black rectangles instead of the letter MARLBORO. But in China and Bahrain it will be written.
2007-01-17 04:21:14 · answer #5 · answered by frigon_p 5 · 0⤊ 1⤋
Ferrari's signature colour is red, so their cars will always be red. There is no sign of tobacco sponsorship on the car.
Look: http://www.theprancinghorse.co.uk/cars/f2007_pics.html
2007-01-17 23:23:06 · answer #6 · answered by parkesmatt 5 · 0⤊ 0⤋
bcoz ferrari is da best is f1..........
marlboro giv them $90-$100 million per year.......
so ferrari cant afford 2 lose it...........
2007-01-17 20:46:30 · answer #7 · answered by Anonymous · 0⤊ 0⤋
to much competion
2007-01-17 01:32:23 · answer #8 · answered by jerry 7 · 0⤊ 1⤋