What features would seniors find attractive when visiting an e-commerce website?

Question

I'm currently designing a website that will sell medical products online. It will be targeted to seniors, with products such as wheelchairs, walkers, incontinence products, etc... What features would make it more user friendly for seniors?

Answer 1

I think current seniors are internet-shy, but the seniors on the horizon (namely babyboomers) are increasingly more computer savvy. They want websites that are easy to navigate-- not too much fancy stuff and large type for their aging eyes.

Of course they want a secure site as they want to make sure no one is trying to take advantage of them.

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Answer 2

seniors hate the internet, i work for an internet-company if they can get around it easily and without problems and have large icons where they can navigate then your doing fine

Answer 3

One thing seniors find attractive, I've found, is easy-to-readness: don't use small print on crowded pages!