what you think about the RED and the ONE campaigns?

Question

have they success in USA?

Answer 1

Love them! I wish they were a little more well known - certainly the celebrity support of ONE has helped, and the RED products campaign, but I think the average American is still a little clueless about what these organisations are and what they work for. Then again, the average American is pretty clueless about most international issues, so... I'd say ONE and RED need to step up their advertising a bit, especially in television since that's where most Americans are plugged in daily: banner ads or radio spots just don't grab their attention well enough anymore!