Google AdSense?

Question

What fraction of users that visit a web site with Google AdSense actually click on the ads?

How often does Google Pay out-- do they send you a check or do they use paypal?

Which is better Google AdSense or Yahoo ads?

Any other advice for Google AdSense?

I probably won't make a fortune, but I have a new site going up soon. Thought I might as well try to make a few cents on it.

Thanks for any and all replies... I do check back for answers, so I appreciate you taking the time to read and reply.

Answer 1

What fraction of users that visit a web site with Google AdSense actually click on the ads?

It depends on a number of things -- the topic of the site, the relevance of the ads to the site, and the purpose of the audience in visiting the site. A site that gives tips on finding a mortgage will attract users actively looking for a mortgage provider -- and will most likely click on the ads. That site can enjoy high click through rates. A dating site on the other hand where visitors are looking for dates, are not likely to be interested in the ads and hence CTR can be low.

How often does Google Pay out-- do they send you a check or do they use paypal?

Google does not use Paypal. They either send a check or send your payment via electronic fund transfer. They send their payments about 20-25 days after the end of the month in the US (speed of course depends on your location). Read Google Adsense Payments Guide https://www.google.com/adsense/support/bin/answer.py?answer=21591

Which is better Google AdSense or Yahoo ads?

You have to check it out. I tested the two, and Google Adsense earned for me 5 times more than Yahoo ads on the same site given the same number of impressions. But your mileage may vary

Any other advice for Google AdSense?

- Follow the TOS and Program Policies VERY CAREFULLY -- they kick out publishers deemed generating "invalid clicks" which is their catch all term for cheating -- from asking users to click on ads to clicking your ads yourself to showing competing contextual ads on the same page as Adsense

- In terms of ad placement, check Google's heat map as they have tested where the best placements are https://www.google.com/support/adsense/bin/answer.py?answer=17954&ctx=en:search&query=adsense+heat+map&topic=0&type=f

- Some types of ads do better than others depending on your content and layout. In our case, large rectangles in the middle of the content is the best, while leaderboards do not generate as much as income. Skys are the worst for us. Experiment and measure the results via channels and see which formats work best for you.

- Smartpricing - the big unknown in Adsense. No one knows how this actually works. But it can affect the pricing of the ads on your site. If the advertiser paid for $0.50/click - but your site is smartpriced - then the cost may be discounted lower (e.g. $0.25). So you may try to develop a site based on high paying keywords but if smartpricing gets to you, then you may not get as much per click as what you are expecting from your keywords.

Here is Google's explanation of smart pricing https://adwords.google.com/support/bin/answer.py?answer=9562&query=smart+pricing&topic=0&type=f

Google's smart pricing feature automatically adjusts the cost of a keyword-targeted content click based on its effectiveness compared to a search click. So if our data shows that a click from a content page is less likely to turn into actionable business results -- such as online sales, registrations, phone calls, or newsletter signups -- we reduce the price you pay for that click.

Experiment with the factors above (except smartpricing, which you can't control), and see which combination works best. Remember though that not all sites do well with Adsense - even if you get gazillions of traffic but your visitors are not interested in looking for ways to spend their money, they won't be interested in your ads and won't click.

Answer 2

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Answer 3

https://www.google.com/adsense/support/bin/answer.py?answer=21591

https://www.google.com/adsense/support/bin/static.py?page=common.html&sourceid=aso&subid=ww-ww-et-asui&medium=link