How Online Advertising Impact customer behavior?

Answer 1

Online Advertising is still a way to go. With many advertising campaign being shown as popups with the sites, the people who browse tend to be irritated with them rather than reading it. The technology of google where the advertising is shown according to a email you get is a novel one and is pretty decent too.

Answer 2

You can also buy space on a site like MySpace or something, and as long as it doesn't show up as spam or a pop up, people are likely to read your site out of curiosity, and you can expect about 10-20% to actually buy.