It's an advertising gimmick. It is basically trying to say that you could have the bra on for 18 hours and still feel comfortable. It's a regular bra... it will not self-destruct! ;-)
2007-01-12 11:24:36
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answer #1
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answered by trailangel 4
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No, it means that the bra is more comfortable. Many women can't wear typical bras for too long, because they start to become uncomfortable. An 18-hour bra is made to be more comfortable so that it can be worn for a longer amount of time.
2007-01-12 11:24:52
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answer #2
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answered by Joy M 7
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They are "supposedly" comfortable enough to wear for 18 hours. I don't agree, however.
2007-01-12 11:25:17
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answer #3
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answered by kj 7
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They keep your knockers in place for 18 hours. You'll have to find some other way after that. For example: You could always have someone (like me) to hold em for ya.
2007-01-12 11:28:59
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answer #4
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answered by Anonymous
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um.....they are suposed to make you feel comfortable in them for 18 hours and it depends how sensitive your skin is or something.
2007-01-12 11:27:39
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answer #5
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answered by chelsie 1
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they work 4 longer but the only reason they say that is where u will buy more
2007-01-12 11:34:44
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answer #6
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answered by Dirtbikechick 2
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They are more comfortable, they don't just self-destruct.
2007-01-12 11:28:28
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answer #7
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answered by Anonymous
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guess so! that's what ive understood. i think its rather stupid.
2007-01-12 11:22:48
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answer #8
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answered by ♥ 4
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