How do I find commercial photography leads and work?

Answer 1

Employers usually seek applicants with a "good eye," imagination, and creativity, as well as a good technical understanding of photography. Entry-level positions in photojournalism or in industrial or scientific photography generally require a college degree in photography or in a field related to the industry in which the photographer seeks employment. Freelance and portrait photographers need technical proficiency, gained through either a degree program, vocational training, or extensive photography experience.

Photography courses are offered by many universities, community and junior colleges, vocational-technical institutes, and private trade and technical schools. Basic courses in photography cover equipment, processes, and techniques. Bachelor�s degree programs, especially those including business courses, provide a well-rounded education. Art schools offer useful training in design and composition.

Individuals interested in a career in photography should try to develop contacts in the field by subscribing to photographic newsletters and magazines; joining camera clubs; and seeking summer or part-time employment in camera stores, newspapers, or photo studios.

Photographers may start out as assistants to experienced photographers. Assistants acquire the technical knowledge needed to be a successful photographer and also learn other skills necessary to run a portrait or commercial photography business. Freelance photographers also should develop an individual style of photography to differentiate themselves from the competition. Some photographers enter the field by submitting unsolicited a portfolio of photographs to magazines and to art directors at advertising agencies; for freelance photographers, a good portfolio is critical.

Median annual earnings of salaried photographers were $26,080 in May 2004. The middle 50 percent earned between $18,380 and $37,370. The lowest 10 percent earned less than $15,000, and the highest 10 percent earned more than $54,180. Median annual earnings in the industries employing the largest numbers of salaried photographers were $32,800 for newspapers and periodicals and $23,100 for other professional, scientific, and technical services.

Salaried photographers—more of whom work full time—tend to earn more than those who are self-employed. Because most freelance and portrait photographers purchase their own equipment, they incur considerable expense acquiring and maintaining cameras and accessories. Unlike news and commercial photographers, few fine arts photographers are successful enough to support themselves solely through their art.