It seems like a tactic to get you to hunt through the magazine to see other stories and ads.
2007-01-11 20:57:44 · 8 answers · asked by mmacmu1 2 in Entertainment & Music ➔ Magazines
I figured it was because they didn't want you reading the cover story while standing in the checkout line, and then putting the magazine back. If you get to the cashier and you're still digging around for the cover story, you're more likely to buy the magazine.
That's my theory anyway.
2007-01-11 21:02:55 · answer #1 · answered by Jadalina 5 · 0⤊ 0⤋
absolutely! Look at how most of them have like 6 pages of ads before you can even find the table of contents, not to mention that that is usually more than one page and they are never sequential pages but all sandwhiched in subsequent ads.
The readers are an afterthought, just people targeted to spend money on a magazines real focus, the advetisers.
Theres a few thousand (10s of thousadn sometime) people paying 5-6 dollars a pop, those guys are spending 10s of thou on each page, god nows what the front and back gates cost nowadawys, and remember they can jack those ad prices waaay up any time they get a pic of a new branjalina offspring or some other big draw.
2007-01-12 05:10:56 · answer #2 · answered by daughters_a_wookie 4 · 0⤊ 0⤋
It sure seems like it. I know that if I pick up a mag while waiting in line at the check out counter I'll rarely be able to find the cover story article right away and thus not have enough time to skim the article.
2007-01-12 05:48:18 · answer #3 · answered by Me 2 · 0⤊ 0⤋
I believe you are right. Some magazines bury the table of contents half way back in the magazine
2007-01-12 05:01:58 · answer #4 · answered by dana5169 7 · 1⤊ 0⤋
They want you to see some ads first. It's all about the $.
2007-01-12 05:05:55 · answer #5 · answered by ṡ๓υгƒєtt 4 · 1⤊ 0⤋
your correct the magazine is designed that way in fact each sponser or advertiser bids on various plots in the layout
2007-01-12 05:07:40 · answer #6 · answered by adelbert321 2 · 1⤊ 0⤋
yes so you have to read through all the advertisements, grocery stores do the same thing with staples such as milk, bread and butter
2007-01-12 05:41:50 · answer #7 · answered by CLARABELLE 7 · 0⤊ 0⤋
lol i know sometimes ur in the store lookin at them while ur in line n then u see a jucy front pg n u cant see wtf it says cuz like always it no where to be found
2007-01-12 05:02:23 · answer #8 · answered by The Boss 2 · 0⤊ 0⤋