How is customer loyalty defined in print advertising industry?

Question

What could be done to build customer relationship in this industry as well as the tpical customer retention strategies utilized by them?
I'm doing a research on Customer Loyalty in Advertising Industry, hope someone could provide some relevent information.

Answer 1

Customer loyalty is built over a period of time. To get a customer to come back to you, time and time again, you need to make sure that you are fulfilling that customer's needs consistently. You listen to them, you create what it is that they want, and you deliver it on time. Once you have accomplished this, you will have a customer for life. The trust that is developed is what you strive for. They will recommend you and your business will flourish. This can go for any industry, not just the advertizing industry.