Would a personal style quarterly newsletter sent to clients be a good product to market to mortgage brokers?

Question

I have created a newsletter that a broker can send to his/her clients. It is part of a client retention strategy. Four quarterly newsletters written in the brokers voice.

The newsletter is 4 pages. Some interesting info about the broker on the front page. A thank you and referall section on the 2nd page. Funny Cartoons and a word search on the 3rd. The last page has a recipe section. I usually get the broker's spouses name and sort of make it there section. Like one broker I do this for...his wife's name is connie, so that section is Connie's Corner. I write it in 1st person format. The idea is to make it look like the broker spent time to produce this. I also throw in a birthday card. All this for $25.00/yr/client.

Answer 1

There are already a dozen companies offering something like this. So yours would have to be better, cheaper and easier. Start looking at the ones that are out there and see how you compare.

I know for my own sake, that anything I can send a few times of year to retain my clients and keep in front of them is a good idea. Yet I've never spent the money for something like this. Even though it probably would have been money well spent.

Answer 2

I hate to be vague, but it depends on the clients. If they are busy and usually have their assistants do a lot of things then it might be a waste. However, if they are everyday folks it might not be bad idea. I would actually love to see a newsletter generated for the 20-30 crowd--there are a lot out there that don't know too much about investing but what to... hmm biz idea?! you can email me too to get some more thoughts:) But, most 20-30 year old I know don't use brokers...missed market-- perhaps

Answer 3

It works very well for my clients, so long as the information is good and it's not too long.

Good luck!

Answer 4

Good idea but bad timing.