i have started a toffee buisness and named it the Toffee Mafia but am now selling other candy. Do you think that the name is still appropriate
2007-01-08 13:21:44 · 11 answers · asked by Anonymous in Business & Finance ➔ Small Business
Sweet Temptations
2007-01-08 14:55:22 · answer #1 · answered by sushimaven 4 · 0⤊ 0⤋
The naming of your business could be one of the most important decisions you will make. A name's originality and legal availability will create a real asset value of its own, as it becomes marketed and gains market acceptance.
The name you choose will become the focal point of all the benefits and features that relate to your business. Customers will be able to find and refer others to it in the future.
Since any names that are suggested here may already be owned by another party, I wanted to go a different route...
I suggest either hiring a name creation firm or get together with your friends and/or family and throw a "name party" & have everyone bounce some ideas around. Compile a listing of names that you like the best. Once you have that list, do as much free research as you can before you delve into comprehensive research.
I listed some links where you can do some preliminary name checking. However, please be aware that this is merely scratching the surface of what's out there.
Only comprehensive research will tell you if the name is truly available. But, these links are free & a great place to start, so I'd try them out first.
Comprehensive research consists of looking at marks that are similar in Sound, Appearance or Meaning in the pending & registered Federal AND State trademark files as well as the US National Common-Law files.
There are other sites that offer free searching capabilities in conjunction with their commercial services, so I'm not able to post those links due to the Yahoo! TOS. You'll also want to check domain names & yellow pages, so simply do a search for "free domain name search" and "national yellowpages" and the appropriate links will pop up.
Hope that helps! I wish you much success & happiness in all your ventures!
2007-01-09 13:57:03 · answer #2 · answered by TM Express™ 7 · 0⤊ 0⤋
Well if your primary candy is still toffee than u should be okay but if u now have a more major candy that is selling better than the toffee than the name should be changed.
Perhaps for all candy u could call it The Sweet Shop.
2007-01-08 21:30:26 · answer #3 · answered by Hmmm Andrew ♣ 2 · 0⤊ 0⤋
If you want to be known for Toffee, then it's OK. But if you want to be known for more than just toffee, I think it's easier to start out with something more generic. I'm not sure what kind of branding you want ie gourmet or more affordable candy. Gourmet is usually just a name or initials. Even if people don't know them, if the packaging and designs are right it looks good.
Or if you want people to think of a candy shop or the candy itself. ideas...
Sweet Beginnings
For the Love of Candy
Fabluous Confections
Culinary Sweets
Candy & co
Candy Bliss
2007-01-08 21:39:05 · answer #4 · answered by Curious 2 · 0⤊ 0⤋
I think it is cute and I think you can sell other candy if you specialize in toffee.
2007-01-08 21:29:14 · answer #5 · answered by Anonymous · 0⤊ 0⤋
Sweet Treats
Toffee to Go
Candy Happy
2007-01-08 21:30:34 · answer #6 · answered by nuttin'fancy 5 · 1⤊ 0⤋
Just sub-title it Sweets For All, Sweets for the Sweet, or some such, and list the other goodies. All kinds of sweet treats for all kinds of people all the time.
2007-01-08 21:32:22 · answer #7 · answered by roscoedeadbeat 7 · 1⤊ 0⤋
Bad For You
2007-01-08 21:27:08 · answer #8 · answered by Anonymous · 0⤊ 0⤋
why not Toffee Mafia and more.....
2007-01-08 21:47:18 · answer #9 · answered by Anonymous · 0⤊ 0⤋
no you should call it the God father just kidding maybe the old name will still work if it has had Nice feedback !
2007-01-08 21:29:40 · answer #10 · answered by Lil' M 2 · 0⤊ 0⤋