How to find out companys marketing strategy? Marks & spencer or Halifax?

Answer 1

As well as the pointers above, check out the trade press e.g. marketing week, precision marketing, marketing, creative review, the retail bulletin, new media age - a lot of these also do free to sign up to weekly/daily emails which summarise what a lot of the big brands are up to

Answer 2

You might like to try and get a Dunn & Bradstreet report on both of them. It doesn't reveal the current marketing strategy but it sure dishes the financial dirt and shows where things have gone pear shaped previously.

Answer 3

I would call the marketing dept and ask if you can set up a meeting with someone - explain that you are doing an MBA

Alternatively try Times 100

Answer 4

I doubt they'd let you know their actual marketing strategy, as it's usually confidential. However, you can look at their mission statement, compare it to their current marketing and made deductions based on that. Or, if you're feeling a bit pushy, contact their marketing deparment and see how much information they may actually give you!

Answer 5

Check out company website, if not write to companys head office and ask them to send you an information pack, some companies do this - i have such packs from sony and sega when playstation and sega's saturn were released and were very helpful as to how they ran marketing strats.

Answer 6

Another thought is to reverse engineer their thinking by looking at the advertising and re-branding of the company.
You may also find some of the links below useful
http://news.bbc.co.uk/1/hi/talking_point/1249472.stm
http://www.wsws.org/articles/2004/jul2004/mrks-j27.shtml
http://www.orc.co.uk/news-and-events/news-at-orc-international/latest-news/ORCInternational-MandS.asp
http://www.coursework4you.co.uk/sprtcasec32.htm
http://w3.cantos.com/06/marksand-610-rawm2/interviews.php?task=view&cnt=bb&med=asx
Best of luck