Is there a recommended customer satisfaction survey vendor for small-medium sized firm in the bay area, CA?

Question

A formal customer satisfaction/loyalty program is being implemented for the first time in the company, hence any tips, do's and don'ts in this regard is appreciated. If you have had any experience working with vendors offering this program vs. tracking this via internal resources, I would love to hear from you. Thanks.
Reena

Answer 1

you could try doing it yourself at zoomerang.com or survey monkey. make sure to ask about whether the customer is happy enough to buy again and avoid giving the customer the "middle" choice i.e. make them chose whether they are satisfied or not so you really know where they stand. good luck.