Culture Jam?

Question

Has anyone read the book "Culture Jam", if so can you please tell me the basic summary?

Answer 1

Hey Rockabilly.betty,

Documentaries are visual texts that on the surface appear to be revealing the truth but really are just created to position the viewers to accept a particular way of seeing the world. The elements of narrative are employed by the creator to persuade the audience to agree with what the documentary is claiming to be true. The documentary Culture jam - Hijacking Commercial Culture by Jill Sharpe aims to show the readers what culture jamming is and to position viewers to see through the deceiving advertisements and see the corporate giants for what they really condone. Culture Jam makes use of various narrative techniques such as filming codes, language and structure in order to convince the audience that the version of reality that it presents is in fact true. Filming codes are used quite effectively in Culture Jam to position the viewers to see eye to eye with the creators and to make viewers see the world of advertising in a whole new light. Firstly the use of cinema verite or realism is a key element in persuading the audience that the constructed reality of the documentary is in fact actual reality.