Any ideas in how to market a new food product?

Question

My wife has exceptional culinary skills. I neeed to find out what can we do to market some the products that she has come up with: how to market, how to patent, do we need a licence? are there any specific companies that we should reach out to? do we have to mentione brand names used to make these new product, or just the ingredients?
Any help woud be greatly appreciated!!!

Answer 1

Ask yourself the following....
1. Do I want to put my product on the supermarket shelf or frozen food section?
2.Do I want to sell to consumers or food service professionals?

The first thing you should do is R&D. research and development. You must create a comprehensive business plan. It is your blueprint to success. It shows you how to spend and manage your company.

Here is a sample business plan for a specialty food company.
http://www.royalbank.com/sme/bigidea/kamiko.html

Here are some resources you can purchase new or used on amazon.com to assist you in the development of your company.

1.From Kitchen to Market: Selling Your Gourmet Food Specialty by Stephen Hall

2.Specialty Food Business Sample Business Plan, 2004/2005 Edition by Cynthia K. McCahon

3.Gourmet to Go: A Guide to Opening and Operating a Specialty Food Store by Robert Wemischner and Karen Karp

4.How to Start & Manage a Specialty Food Store Business by Jerre G. Lewis and Leslie D. Renn

5.Business Plans Handbook: Business Plans for the Specialty Food and Beverage Industries

6. Gourmet to Go: A Guide to Opening and Operating a Specialty Food Store by Robert Wemischner

7.Small-Scale Food Processing: A Directory of Equipment and Methods by Sue Azam Ali

8.How to Open a Financially Successful Specialty Retail & Gourmet Foods Shop

Check out
www.ethicfoodshow.com
www.specialtyfood.com
Depending on the state, your state should have a specialty foods or fine foods association made up of the fine food companies of your state. They are a tremendous resource for aspiring fine food companies. Find them and attend the meetings and conventions to make new contacts and learn. As for patent that will depend on how you decide to market. You can patent your recipe, however it is relative since someone else proably has the same recipe in their home kitchen. The good thing is that they are not looking to market it to consumers. Recipes flow all over the place so to have an exclusive recipe is rather difficult. But don't worry just do your thing. As for licenses, that will depend on how your company is structured, the mission of your company and who your market is. Ask yourself will you work out of your home kitchen or out of a commercial kitchen? Will another company do the production of the product? Will they only can or bottle or create as well? Lots of work, I know, however if done correctly the reward can be great. One of my former board of directors member started her company in her home kitchen and now she is huge, here are some websites about her

http://www.rowenas.com/
http://www.marketingideashop.com/rowena.html
http://www.womenmarketing.com/rowena.htm

As part of your research visit as many as you can visit, fine food shows to see how the pros market their fine food items to the food industry. Here are some upcoming shows.

32nd Winter Fancy Food Show (2007) · San Francisco
January 21-23, 2007 - Moscone Center

9th Spring Fancy Food Show (2007) · Chicago
May 6-8, 2007 - McCormick Place

53rd Summer Fancy Food Show (2007) · New York
July 8-10, 2007 - Jacob K. Javits Center


I hope all this gets your mind churning. If you have any other questions, feel free to contact me. I wish you much success. Embrace the process and all the challenges and most of all enjoy the ride to success. Success comes fast when business is done with intergrity and honestly!

Answer 2

When you are making food to sell, you have to have a license. The license is to show that you are following certain regulations to make and serve the food. Things like stainless steel kitchens. Get a license and then bring some of your wife's best dishes to your local farmer's market or if you happen to have a lot of spare moolah, open a restraunt or a cart that will sell your goods.

Companies usually don't use outside products. They hire people to create new recipes and products.

I knew a couple who work for Sarah Lee, designing bread as their job.

Answer 3

If you want to make market for your food product, you have to get a license. You should go through the total marketing procedure. To get the marketing system or process you can visit the source link below.