Attitude Measures?

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Does anyone have the reference for the 1974 study Bose and Ghosh conducted in 1974 on GSR responses to adverts? I can't find it anywhere...

2007-01-04 08:36:28 · 1 answers · asked by Belle 3 in Social Science ➔ Psychology

1 answers

That would be:
Efficacy of psychogalvanoscopic readings to rank appealing advertisements concurrent to preferences of 'ad' readers. Bose, Sukumar; Ghosh, Amitava; Indian Journal of Applied Psychology, Vol 11(1), Jan 1974. pp. 7-11.

2007-01-04 12:07:33 · answer #1 · answered by senlin 7 · 1⤊ 0⤋