What is a copywriter?

Answer 1

While the scope of work assigned to a Copywriter may vary from Company to Company, the following is a brief job description of a Copywriter :

*Develops highly effective, original and targeted marketing copy for the promotion and sale of goods and services.
*Works in tandem with other departments of an Organization and writes & edits creative materials for promotions, direct marketing (email, newsletter), advertisements as well as website content, etc.
*Interacts with clients from time to time and advises them regarding content related issues.
*Must possess a thorough understanding of the target audience and maintain the right tone of voice while writing copy.

Profile / Skills required:
*Excellent command over the English language.
*Expert writing skills, editing and proof reading abilities.
*Ability to write concise, attention grabbing and hard-hitting copy that puts the message across.
*Creative bend of mind with strong visualization skills.
*An advertising background with an understanding of Search Engines and Internet Marketing, an added benefit.
*Exposure to writing print promotional materials, online web content, press releases, copy to assist advertising and marketing efforts, etc.
*Quick idea generation, ability to come up with ideas at a drop of a hat.
*Able to deliver within short time frames and meet tight deadlines.

A typical CopyWriter working in the United States earns a median base salary of $37,820, according to corporate HR departments. Half of the people in this job earn between $34,879 and $44,478. Alternate job titles include: Entry Level CopyWriter.

Answer 2

Copywriter writes an uniques content for any topic.

Answer 3

would you use a copywriter instead of an editor for your poetry book?

Answer 4

writer of advertising or publicity copy