The World's First McDonald's Franchise
Location: The Southeast corner of Central Avenue and Indian School Road, Phoenix
Date: Franchise licensed: 1952
Store opened: 19532
Event: Contrary to popular belief,3 the first McDonald's franchise, and the first McDonald's to feature the infamous golden arches was located not in California, nor in Illinois. It was built right here in Phoenix, two years before Ray Kroc met the McDonald brothers.
The McDonald brothers hired a local architect to design a distinctive store to serve as a prototype for the chain they wanted to build. The architect came up with a gaudy red and white tiled rectangular building with a roof that slanted sharply down from the front. The font half of the building was glass from counter to ceiling so customers could see the kitchen from the outside where they placed their orders. There was no inside seating.
The architect's design lacked the most distinctive feature of the early franchise: the golden arches. The McDonalds thought the building lacked something, and penciled a huge arch, nearly twice the building's height, on each side. The architect was appalled. He told the brothers that if they insisted on keeping the arches, he would have nothing to do with the design. Fortunately, the brothers found a sign maker with no such aesthetic compunction who happily added the arches after the architect's work was done.
The McDonalds sold their first franchise license to Phoenix gasoline retailer, Neil Fox, in 1952 for a one-time fee of $1,000. Once the "Speedy Service System" restaurant design was completed, the brothers anticipated no further connection with the operation, receiving no revenues from the store, and exercising no control. They expected Fox to call his store "Fox's". When he informed them that he wanted to call it "McDonald's", the brothers were floored! "'What the hell for?' Dick McDonald asked Fox. ' 'McDonald's' means nothing in Phoenix.'"
The name "McDonald's" means considerably more today. It is the world's third most valuable brand name (behind Marlboro and Coca-Cola). There are more than 23,000 McDonald's restaurants worldwide. Its 12,300 stores in the U.S. give it 42% of the nation's fast-food hamburger business, but 60% of its sales and profits come from other countries.
And what happened to the original McDonald's franchise site? The first building was replaced with the archless version of the 1960's, and that version has also been torn down. The McDonald's on Central has moved to the East side of the street, about 1/2 block South of the original site. The original restaurant has been joined by two more McDonald's on Central, and by more than 80 in the Phoenix metropolitan area.
2007-01-01 10:23:05
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answer #1
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answered by Rick F 2
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Ray Kroc opened the Des Plaines restaurant in 1955. First day's revenues-$366.12! No longer a functioning restaurant, the Des Plaines building is now a museum containing McDonald's memorabilia and artifacts, including the Multimixer!
2007-01-01 10:24:21
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answer #2
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answered by Mrs. E 4
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The business was founded May 15, 1940 in San Bernardino, California, with a restaurant opened by siblings Dick and Mac McDonald. It was their introduction of the "Speedee Service System" in 1948 that established the principles of the fast-food restaurant. However, the company today dates its "founding" to the opening of CEO Ray Kroc's first franchised restaurant, the company's ninth, in 1955. He opened his first McDonald's in Des Plaines, Illinois in April 1955.
2007-01-01 10:22:57
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answer #3
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answered by Anonymous
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Illinois
2007-01-01 10:17:58
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answer #4
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answered by ? 7
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the first McDonald's franchise is located in Des plaines IL. on lee and river road. i ate there as a kid but it has since been torn down and an exact replica put in its place serving as a museum
2007-01-01 11:31:54
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answer #5
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answered by Anonymous
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Head quarters in Oak Brook IL.
the actual store is in Des Plaines IL.
2007-01-01 10:49:21
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answer #6
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answered by under his feathers 6
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desPlaines, Illinois
'mcdonalds.com'
Happy New Year!
2007-01-01 10:18:35
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answer #7
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answered by Edisto 3
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Des Plaines Illinois. It is now a museum.
2007-01-01 11:24:31
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answer #8
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answered by PETER G 1
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illinois
2007-01-01 10:38:42
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answer #9
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answered by Anonymous
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