I have no specific article in my mind. I just want a piece that goes further than explaining the idea of pay-per-click, and try to give insights about how it affects the whole advertising industry
2007-01-01 07:55:31 · 3 answers · asked by gadi_lahav 1 in Business & Finance ➔ Advertising & Marketing ➔ Search Engine Optimization
Pay Per Click is a thing of the past. Too much fraud going on, and the amount Google and Yahoo charge is astronomical for any small businesses with limited advertising dollars. The next wave is Lifetime Advertising, and the site starting it all is the Wall Around the World
2007-01-02 15:07:37 · answer #1 · answered by thannan1986 2 · 0⤊ 0⤋
Here's some which may help:
http://ezinearticles.com/?What-Every-Internet-Marketer-Should-Know-About-Pay-Per-Click-Advertising&id=390649
http://blog.seoptimise.com/2006/08/10-tips-to-getting-started-with-google.html
http://www.bruceclay.com/ppc/articles/ppcsearch.htm
2007-01-02 11:30:50 · answer #2 · answered by kevgibbo1981 2 · 0⤊ 0⤋
Check out ( http://www.salesandmarketinghelp.com )
They have great information and resources on sales and marketing. They have some content on the subject there.
2007-01-04 05:48:09 · answer #3 · answered by marketingexpert 6 · 0⤊ 0⤋