can you please help me to do a project report on the topic the role of advertising in marketing.?

Question

for that i want to give the example of coca cola advertising. so please point out the relevant points which can be included in the report

Answer 1

u r project report must consists of the following chapters. chapter . introduction to advertising. what is advertising .need for advt.scope of advt., objectives of u r study methodology, literature surveyed, period of study, limitations etc. chapter 2. role of advertisement in international scenerio and indian scenerio. chapter 3. advertising and marketing relationship chapter 4 your example coca cola company origin or profile net work advertisement bill and other relevant aspects chapter 5 take a sample survey of coca-cola users/dealers and their opinions. for that u have to prepare a questionnaire. chapter 6. critical analysis of u r survey, tabulation etc., chapter 77 summery, conclusions and suggestions. appendix; biblography. refer philip kotler marketing. stanton c.b. memoria and palaniswamy advertisement books. and also research methodology bandarker. all the best.

Answer 2

to the extent that advertising efect is primarily to create awareness of , inform about, and cause consumers to attempt trials and ake actions to purchase it role is very limited.
Advertising must therefore be employed as one in a mix of a whole range in an integrated marketing communication effort.
for example combining advertising with a sales promotion (with couipons, rebates, sales discounts) is more effective in cuasing consumers to move from merely getting info on the product/service to taking a purchase decision.
Advertising's main roles are herefore to cause a greater audience or perhaps the target audience to be aware of the product/service, get soem information on the quality, availability, features etc. of the product/service, to encourage trials by the public and to create favourable feeling towards the brand .
Other roles are also to help in reinforcing the brands features (equity, promise, strength etc), creating top-or-the-mind awareness of the product, and helping to remind people that it is still 'there'.
this is just a brief but more can be discussed

Answer 3

I'm afraid your question is a bit broad to offer a great deal of help....However, one example of advertising/marketing used by Coke is their My Coke Rewards program.

By listing code numbers on their products which can be accumulated & redeemed for prizes, they entice folks to drink more of their product & also visit their website which is also a form of marketing. Good Luck!!

Answer 4

advertising has the major role in the marketing .
different type of advertisement is :
media (tele adds,radio)
in newspaper
pemplates
banners

Answer 5

you could pick a company and do some research on the adverts and posters they make etc. Analise how they would make you want to by that product or how it would persuade you to there idea!