Conference - Primary or secondary Research?

Question

If i attend a large sized conference, for say, the launch of a new product....is this classed as primary or secondary research?

Answer 1

The answer depends upon what precisely you are researching.

Are you doing research on product-launching conferences?
Then it's primary research.

Are you doing research on that particular product?
Then it's primary research.

Are you doing research on another product?
Then it's secondary research.

Are you launching the product at the conference?
Then it could be either, depending on exactly what you do.

Clarify your question, and add details, and your answers will be better.