Would anyone know how to define or calculate the following;?

Question

Conversion rate, What the best lead generation technique is, Cost per lead, the lifetime value of a customer and avarage margin per sale

Answer 1

I assume you are referring to the offers made by insurance companies on sales of their policies?

If this is so, every company has a different way it's done - depending on their priorities....

You need to check with their company - if you need detailed information, there are training programmes they conduct for the wanna be agents - you can attend that just for the knowledge if u wish