This is a media/advertising specific question - when looking at TV ratings, what is the difference between local and national cable?
2006-12-27 03:47:35 · 2 answers · asked by Anonymous in News & Events ➔ Media & Journalism
Sorry, wasn't specific enough. Nielsen breaks out ratings by national and local cable. National is not cummulative of local cable.
2006-12-27 04:08:36 · update #1
Advertisers buy Nielsen research to determine where to spend their advertising $, how much and how long. Some companies are strong in certain areas and prefer sending their ad messages to Hispanics for example, while others are more interested in sending their message to the american population in general.
Local ratings are designed to measure the viwership ratings of a certain community, state, town etc. On the other hand national cable ratings aim at measuring the viewership of the subscribers in general to determine how many people will watch or have watched the ad.
2006-12-28 23:34:15 · answer #1 · answered by fozio 6 · 0⤊ 0⤋
National news covers the news of the entire nation. Local news covers the news in a localized area (a city, a county, or a state, etc.).
2016-03-13 22:30:22 · answer #2 · answered by Anonymous · 0⤊ 0⤋
Local is in your area. Most likely whatever your area code is. National is the whole US. '-)
2006-12-27 03:49:51 · answer #3 · answered by Anonymous · 0⤊ 1⤋