how to cluster a sample of 140 persons into 4-6 clusters with SPSS?

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how to cluster a sample of 140 persons into 4-6 clusters with SPSS?

aim is to find whether it is possible to cluster senior travellers by different scores (1-5) for travel motivation (25 variables) rather than by age, maritial status or other demographic variables.

2006-12-26 04:45:52 · 1 answers · asked by ebilginoglu 2 in Social Science ➔ Economics

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It is a rather odd way of segmenting passengers. You are suggesting digging into the phsciatry of travelers rather than using public information! It is possible, but what is the gain?

2006-12-28 23:06:42 · answer #1 · answered by fozio 6 · 0⤊ 1⤋