What types of advertising campaigns are most effective on you personally?

Question

We are all influenced by the media and advertising. What types of advertising campaigns are most effective on you personally? Cite specific examples. What rhetorical devices do they use, and why do you think they are so effective?

We are all influenced by the media and advertising. What types of advertising campaigns are most effective on you personally? Cite specific examples. What rhetorical devices do they use, and why do you think they are so effective? It does not have to be just TV.. we are talking all Advertising.

Answer 1

I think those marketing campaigns are the best. Those at the roadside, where they do something innovative, creative, and out of the box. Like I saw this marketing campaign in the midst of a busy town. They were playing some games where some people try to hit bulleye. If they score, a girl would drop into the water.

It attracted quite a big crowd. Probably because of the girls but I guess the crowd wants to know what is it all about too.

Answer 2

The more garish and IN MY FACE the advertisement is - the more I turn it off, block it out, and swear I will never buy it!

Commercials who turn up the volume are the WORST. Commercials that I connect with are those that make me feel more human - something that can be hard to feel these days when our senses are being constantly BOMBARDED.

I guess, less is more. I might actually look at a commercial that was quiet. There have been one or two that used no words. They actually got me to look at them, but they were so long ago....I actually felt some affinity for those, and wanted their products!

Answer 3

The ones with intelligent pretty girls. I confess. Mea culpa. I can't think of specific examples because advertising has little impact on my day to day life. I'm either already branded or buy items I need - like groceries - on price or need. But I remember the funny ads and the ones with pretty girls. I suppose an ad I enjoy indicates to me a company that produces a product I can enjoy.

Answer 4

On me personally, the campaigns that are most effective are songs. For example: the music in Kingdom Hearts 2 makes me want to really play that game.

Answer 5

Ones that use music I like (Beatles, Stones) to fit the product or commercials that are funny.

Funny: Cats are having a party (one has lampshade on head), when headlights appear in window. "Uh-oh, they're home early." Visiting cats exit, and three who live there sit together in their kitty bed all innocent looking. Product: Tidy Cats...they'll never know.

Cavemen and Geico: Only the one where caveman is accused of having trouble adjusting to life. His reply: Yeah, we discovered fire, etc., sorry we couldn't get that to ya sooner. Been a little busy." Woman commentator makes a rude comment.

Many commercials are just "in your face" and/or annoying. And way too loud.

Answer 6

Perfume ads with a sample and a picture of the perfume bottle and a beautifull woman especially a Bride like Beautifull by estee lauder

Answer 7

i'm musically inclined so as long as the music is okay i'll remember the product that it was tied to. as for influence, i'm still a normal, thinking creature so i won't buy something just because the advertising is creative.
so although i find myself singing "is it french, or is it italian?! perhaps fritalian!" i haven't bought any dunkin donuts lattes but it is creative in my opinion

Answer 8

Music plays a huge role in influencing me.

Answer 9

I trust only the products that I have been using for a looooooooonnnnnnnnnnnnnnnngggggggg time.

Answer 10

any advertisements i see on TV i tune out because everyone i ever saw is a rip off even the crooked politicians are all lying like a rug so no adds foe me. i treaty them like spam on my computer