can anyone give me good advice / information / tips and tricks on how to promote an art gallery ?
2006-12-22 05:58:20 · 38 answers · asked by JS 2 in Arts & Humanities ➔ Visual Arts ➔ Other - Visual Arts
easy my friend put an ad to leading newspaper around you.invite all art lovers and one more sent fliers to everybody.or put an event on your place by inviting school student and public
2006-12-22 19:47:35 · answer #1 · answered by marlon n 1 · 1⤊ 1⤋
promoting any business or endeavor can be a dificult task, and not just for predictable reasons.
it is also not a one time thing or event as it should be a yearlong planned effort directly tied to the operating budget. after one identifies certain opportunities for exposure or publicity it then becomes a matter of execution, or putting the plan(s) in action.
general quarterly openings or gallery events, whether to showcase a particular artist or group, is the norm i believe.
and sure advertising can work too if the flyer, commercial, radio spot or some other media is placed properly and directed to the desired audience. direct mail only will work if a given database is maintained, kept clean and updated thru the usps, and if it's within budget - don't forget postage!
a website won't necessarily bring people into the gallery but it will further support the identity of the business. a giant amount of ecommerce profit will most likely not happen.
as one other said, concentrate on what makes said gallery different and unique and don't buy into tricks or what might sound easy in terms of driving customers in.
2006-12-25 10:27:41 · answer #2 · answered by moefishwater 5 · 0⤊ 0⤋
Although it is quite possible you may have done this already, you may consider using the artspace for an alternative social venue. A very close friend of mine was initially having trouble bringing people into her gallery through the conventional exhibit promotions, so she began offering her space for events like private parties, poetry readings, dress rehearsals, etc. This action produced advertising through word of mouth, a built-in networking opportunity, as well as residual income. Some of the people who visited the gallery for the other social gathering tended to revisit the gallery for the art that was seen the night (or day) before.The slow burn of visitors & buyers became quickened once the gallery began being seen by wider audience (you don't really know who your customer is until they start buying!). Hope this helps!
2006-12-24 13:47:02 · answer #3 · answered by jerryelfarmer 1 · 1⤊ 0⤋
While visiting Rochester, MN the Hope Lodge for Cancer Patients promoted an art gallery by holding an art auction where a percentage of the proceeds went towards the Hope Lodge and the balance went to the gallery. The fastest way for promotion is coordinating an event with a local charity where they do a mailing to their donors to promote your event and in exchange you split the proceeds. It identifies you as being a do gooder in the community and your will receive FREE PR being associated to a good cause. you will get free advertsing because you are hosting a public charity event. Those ads are free on and off the air !
2006-12-23 19:25:04 · answer #4 · answered by contemplateintention 2 · 0⤊ 1⤋
All the marketing methods mentioned are great.
The best one I've seen is the "Wine and Cheese" parties.
Somehow sampling fine wine at an art gallery attracts
a good turn out for viewing. Advertise in the local
entertainment weekly help get the words out effectively.
2006-12-23 16:38:15 · answer #5 · answered by Cappuccino 3 · 0⤊ 0⤋
JS,
The answer is yes, you can get advice on how to promote your gallery, but first you need to answer some questions first.
What makes your gallery unique? Is it in a different location? Do you specialize in a specific type of work or a specific artist(s)? Etc.
Who is your competion? (The answer to this is dependent on what you answer above.) Your competition is not just other galleries.
What are your resources to market the gallery?
There are many other questions but you get the idea.
2006-12-23 19:37:26 · answer #6 · answered by bill_in_il 2 · 1⤊ 0⤋
If you want to be taken seriously as an artist, you'll need to spend money to advertise. Have your website done by a professional and have it promoted by a professional advertising agency. It will be well worth the money when you see the returns! I've had friends rave about the results they received with google ad words and another friend of mine had very good results with an agency I listed below. Check around with different agencies though before deciding. Start with a small promotion and build on it.
2006-12-26 05:04:09 · answer #7 · answered by texasranchhand44 2 · 0⤊ 0⤋
Good question. I am in the process of designing a website to get artists (like my wife) together with gallery spaces. I have noticed that she gets better results in lowly coffee shops and festivals than she does at galleries, but i didn't want to rule out galleries. Try the zip code game. that seems to work for her, we don't focus on business in our zip code, we focus on our state. It amounts to a little more driving for us, but you have the ability to vary your commission according to the artists drive. Of course, artists will be the best help when it comes to promotion, they want the show to be a success AT LEAST as much as you do. Good luck.
2006-12-25 16:50:29 · answer #8 · answered by Raalnan5 2 · 0⤊ 0⤋
The most important and first thing to do is have a great web site designed. Key words/phrases and meta tags (key words unseen in the programming behind the pages) are important to getting the web page optimized in the search engines. A couple of well designed gallery sites are: http://www.eegallery.com/title_fl.html
http://www.bertgallery.com/home.php
2006-12-22 13:33:02 · answer #9 · answered by Anonymous · 0⤊ 0⤋
* Flyers
* Business cards
* Chamber of commerce
* Yellow pages ad in local and regional phone book
* Google Calendar and list public events
* Website but get a domain or url address.
* Score
* Networking with other businesses
* Attending local community events
* Press releases
* Advertisement in the local paper
* Join the local arts association
* Become involved with Very Special Arts
* Start an art themed blog
* Get involved with the local PBS radio station because they probably have a spotlight on the Arts program.
* Get involved with the local artists group to draw attention to the local artists.
* Join a business networking or social group.
* Offering space to allow a charity to hold a charity event.
* Bus or mass transportation advertising.
* Movie theaters.
* School tours.
* Girl Scout and Boy Scout events.
2006-12-23 06:59:58 · answer #10 · answered by dawncs 7 · 4⤊ 1⤋
Print up some fliers and cards on your computer...showcase three different pieces on three different sheets...place these in cafes/coffee houses, places where "artistic" people meet...offer schools to come in free, or at really really reduced rates...offer a free night, a meet and greet, offer an area to stage meetings for local civic grous. Advertise in smaller, more liberal paper (such as the Orlando Weekly in Orlando, FL), stay away from mainstream papers, radio and TV
2006-12-24 15:24:52 · answer #11 · answered by Michael O 2 · 0⤊ 0⤋