2006-12-21 16:19:42 · 13 answers · asked by ur2a 2 in Entertainment & Music ➔ Television
It is actually very simple because the higher ratings a T.V. station gets the more people that watch it. Ratings are just a number of how many people watch it. Companies look for the stations with the highest ratings to pay for commercials to reach the most people. Ratings don't necessarily generate money, but rather lead to companies looking at them and paying the stations for commercials. Commercials are pretty much the only way a T.V. station can make money, so don't complain about commercials because without them you wouldn't be able to watch T.V. anyway.
2006-12-21 16:26:04 · answer #1 · answered by Anonymous · 0⤊ 0⤋
When a Tv show generates ratings then it shows that a percentage of americans are watching. They then sell commercial time based on how many people are watching. If a show is very popular then they can charge more for advertising for example the super bowl cost millions for a 30 second spot.
2006-12-21 16:23:26 · answer #2 · answered by Anonymous · 0⤊ 0⤋
Ratings let you know how many people tune into a program. This gives networks and media buyers a currency to deal with in determining the value of a show. The more people that are likely to watch, the more the networks will charge and the more advertisers are willing to pay. Further, ratings provide information about who the people are that watch a show - such as gender and age. Most advertisers are willing to pay more if the show efficiently reaches their target "demo," i.e. Women 18 to 49 years old.
2006-12-21 16:50:28 · answer #3 · answered by Tito 1 · 0⤊ 0⤋
The TV execs show advertisers how many people will see their commercials when they are watching a particluar show. The more people who watch a show, the more people are likely to see an advertisement during that time period. Therefore, the TV execs can make deals for more money when ratings are high, as opposed to when they are low. Advertisers want more people to see their ads. Advertisers compete against other advertisers for those juicy timeslots. Competition drives prices up. Without all those annoying ads, we really wouldnt have TV as we know it.
2006-12-21 16:24:16 · answer #4 · answered by Uncle Remus 4 · 0⤊ 0⤋
The ratings determine what they pay for the ads they show during that TV show.
2006-12-21 16:21:49 · answer #5 · answered by Anonymous · 0⤊ 0⤋
By the sponsers or commerical. The higher the rating the more people try to sell their products and take away from the show.
2006-12-21 16:27:38 · answer #6 · answered by Anonymous · 0⤊ 0⤋
Networks can charge more for advertising time when their ratings are higher. Why would you spend money for airtime on a show that nobody(customers) are watching.
2006-12-21 16:22:34 · answer #7 · answered by FRANKFUSS 6 · 1⤊ 0⤋
commercials, if the ratings are high, as in, people like the show, lots will be watching, so more companies will pay more to get their commercial on the air
2006-12-21 16:21:31 · answer #8 · answered by rhino_man420 6 · 0⤊ 0⤋
Higher rankings=more people. More people+commertials=more customers, and more money paid by the advertisers.
2006-12-21 16:22:52 · answer #9 · answered by T-Dub 3 · 0⤊ 0⤋
the higher the rating the more they charge for advertising.
2006-12-21 16:22:39 · answer #10 · answered by Anonymous · 0⤊ 0⤋