Why is the Southwest Indian Art Fair held on the last weekend in February?

Answer 1

The Southwest Indian Art Fair was originally scheduled on the last weekend of February to coincide with Tucson’s Rodeo Days celebration. This is the time when Tucson has the highest number of winter visitors. We feel it is an advantage to the artists to hold the fair at a time when the benefit of higher visitorship is greatest. The timing has also allowed us to partner with the Rodeo and other community groups in publicity to effectively reach a larger segment of the population.

Answer 2

Ask the one who is conducting.