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What is Marketing?




The Internet's impact on:



The Internet's impact on:
The Marketing Mix:








MOTI course outlines:



Most people think that marketing is only about the advertising and/or personal selling of goods and services. Advertising and selling, however, are just two of the many marketing activities.

In general, marketing activities are all those associated with identifying the particular wants and needs of a target market of customers, and then going about satisfying those customers better than the competitors. This involves doing market research on customers, analyzing their needs, and then making strategic decisions about product design, pricing, promotion and distribution.

In other words, the five categories listed on the MOTI home page represent the broad scope of marketing.

This view is consistent with the following definition of marketing found in a popular marketing textbook:

"Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, services, organizations, and events to create and maintain relationships that will satisfy individual and organizational objectives."

2006-12-19 11:01:03 · answer #1 · answered by pirulee 4 · 0 1

Marketing includes all the activities and studies you have to do prior and during the launch of a service or a product. Like, how are you going to make it work, where, when, to who, and how. You need to study the market of where you are trying to sell or offer a service. Marketing studie the demographics, the people, and the way people think in certain aeras. For Example, when you are going to open a restaurant you need to study the area, what kind of neighborhood, parking and so on.. marketing has to be precise in order for a product or service to be succesful. Without marketing companies wouldnt know where or to who sell their services or products. Then after doing all the marketing you can start advertising in the right direction.
Is not just sales or advertising, takes a while to understand the market first in order to sale a product or a service..
I love marketing, if you are thinking taking it... go for it, it requieres some math so, dont be surprise, but you will learn a lot about people!
Hope this helps.

2006-12-19 19:45:26 · answer #2 · answered by lisirm 2 · 0 0

Check out ( http://www.salesandmarketinghelp.com )
They have great resources and advice on sales and marketing tactics.

2006-12-20 12:07:56 · answer #3 · answered by marketingexpert 6 · 0 0

marketing is just a fancy term for sales and advertising

2006-12-19 19:00:34 · answer #4 · answered by hslayer 3 · 0 1

See http://en.wikipedia.org/wiki/Marketing for help.

Good Luck!!!

2006-12-19 19:00:27 · answer #5 · answered by Anonymous · 0 1

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