Is the boycott of Macy's in Chicago still going strong?

Question

know when Macy’s first killed off Marshal Fields there was a strong resentment especially in Chicago. I was wondering if that is still the case and if Macy’s is thinking of changing those stores back to Fields?

Answer 1

Yes, the Chicago market is going very poorly for Macy’s. They do not understand that the Chicago shopper is a very loyal one. They came into the mid-west and tried to shove what they wanted to down the necks of Chicagoans. The funny is that the Chicagoans are fighting back. Protesting weekly and a huge amount of people are boycotting. .Macy’s numbers are way down in the mid west (look at there recent stock decline) they will have to figure something out, or change it back to Field’s. If you want check out www.fieldsfanschicago.org for more info on the boycott! Macys THISHIT

Answer 2

It wasn't really an organized boycott. People just resented the name change and said they weren't going. and guess what? They're not! (http://www.suntimes.com/business/168719,CST-FIN-retail12.article). They're apparently going across the street to Sears instead.

It's Macy's own fault. They should have stuck with the name Marshall Field's for a while, then used some hybrid (Macy's and Marshall's or M and M), then phased the Marshall Field out. People had a real connection with Marshall Field's and Macy's thought people would fall all over them just because they're Macy's and from New York City, blah blah blah.

And to make matters worse, they dissed Chicago in their first commercials here. In the commercial, they used the Motown song "Dancing' In The Streets". In the line "They're dancing in Chicago... down in New Orleans... don't forget the Motor City..", the ad geniuses took out Chicago and for some odd reason, stuck St. Louis in its place. Trust me, people from Chicago, which has always been like a second home to Motown music, noticed that. I'm not saying that's why they''re staying away, but hey...

Answer 3

The Marshall Field story started in 1888 when he bought out his partners. It didn't take long for people to find out that his store stood behind what it sold. Because the quality of his merchandise was above the others, his store endured and grew over the next century. He told his employees that. "The customer is always right." In that way he built his empire on his reputation.

Macy's is now finding out the same thing,"The customer is always right." Unfortunately for them, customers have quickly found out that the "quality" is not there.

When the previous takeover by Dayton-Hudson occurred, people noticed some minor changes, but the Hudson name from Detroit was older and respected. The quality merchandise remained. The Macy's takeover has brought in discount merchandise with some high-end products scattered about. We are wondering if it will be reordered when sold.

Answer 4

Agreed, it is not an organized boycott, but just resentment of the lack of understanding of the Chicago market.
A recent (but un-scientific) survey by a local new outlet suggests that up to 15% of Chicago shoppers will never shop at Macy's.
The same thing happened to Bank One, when it merged with First Chicago. Although the headquarters was moved to Chicago (from Ohio) the name change alone was enough to put off customers and Bank One (now Chase) has had to scramble in recent years to win back the customer base in their home market.
Chicagoans are fiercely proud of their city and somewhat resent that LA and NYC are more well known world-wide when Chicago is obviously a far superior city. It simply does not sit well when one of our institutions is taken from us, especially by a New York brand.

Answer 5

Can you explain why this boycott is happening please?

Big companies acquire smaller ones everyday, why is this boycott happening? Chicago forgot what big business is?

I have my email enabled, if you can, click my profile and email me to briefly explain why this is happening. Thanks.