Tesco and Morrisons Advertising spend?

Question

hi could any one find out how much tesco and morrisons supermarkets spent on advertising in 2005 or any other year

Answer 1

which markets ATL BTL ......all these need to be mentioned. they harp big time on internet and direct promotion suported by out door and in store barnding and promo....so its a complicated communication model for an outsider but very effective from inside.

for eg: in a specific season the market rearch and promotion buggets for Tesco in UK wILL RUN INTO 4-5 million US$....

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