advertising...?

Question

im doing a research and paperwork on advertising... what should i put in and what i should not... and where can i get pic of great advertisement on the web?

Answer 1

Oh my god, what isn't there to say...? You could write a dissertation on advertising, it's such a broad subject.

I would suggest putting something about "Brand" in your paper. The definition of "Brand" is "a name, term, symbol, design, or combination of these that identifies a seller's products and differentiates them from competitors' products." The Brand name is important also. It is the part of a brand that can be spoken--including letters, words, and numbers--such as 7up. Without a brand name, consumers would not know what you were advertising. It is like the name of the manufacturer, such as the Nike, McDonald's, etc. They also have their "brand mark"--the Nike swoosh, the Golden Arches of McDonald's, etc.

One more point you might want to mention. When advertising, KNOW YOUR AUDIENCE. You need to know who you are advertising to, such as women, men, kids, ages, ethnicity, etc. It sounds ridiculous but knowing your audience is important. For example, with TV, you wouldn't want to advertise Craftsman tools during a commercial break of Oprah. Mostly women watch Oprah and will be seeing the commercials. Many women don't care about tools so your advertisement would be for nothing because it did not reach the desired audience: men.

If you have anymore questions, feel free to email me at [e-mail]. I could talk about Advertising and Promotions all day. I'll answer anything the best I can.

Answer 2

Go to http://www.adbusters.org for some ideas.
They even have ad spoofs that protest commercialism.

Possible topics:

* Targeting children -- trend made famous by McDonald's, not only to hook young customers, with Happy Meals and children's characters, but also to retain them so when they grow up they will also take their children to eat there as a ritual. Recently, cigarette companies have been under attack and accused of applying similar tactics to hook younger generations.

* Do research into the first man who applied psychology to marketing and advertising, either making people want things or creating a need or a feeling of insufficiency that the product will fulfill.

* If you mean technical production aspects, how have digital editing and advanced effects in music and movies changed the way commercials are produced.

* Also, the trend of "product placement" and "cross-promotion" where products can be designed specifically for movies, etc.