Does anybody konw what stores like to price their products ending at $0.99? Why is everything $9.99, $99.99, or something other amount with $0.99 in it?
Any other rational explanation besides it being a sales gimmick?
2006-12-16 16:58:07 · 2 answers · asked by The Prince 6 in Social Science ➔ Economics
Other than a sales gimmick, it's now tradition. It is hard to switch to pricing things at $10.00 when everyone else does it at $9.99.
It sort of does work when I drive buy gas stations. You quickly pull in to a station if it is 1/10th cheaper. And when you are paying per gallon of gas, you think it is bigger savings.
2006-12-16 17:11:07 · answer #1 · answered by JuanB 7 · 0⤊ 0⤋
I think you're right. It's all a sales gimmick. It's all psychological. Sure, anyone buying something for $9.99 knows it's pretty much $10.00, but I guess for a fraction of a second, your brain thinks "Heh, I'm getting this for less then $10.00", and that's all it takes for the subliminal message to sink in that your getting something cheaper then $10.00. It just helps a bit to close the deal so you buy the item.
2006-12-17 01:19:05 · answer #2 · answered by maniacal_tulips 2 · 1⤊ 0⤋