how the CRM system improve the business?

Question

how the CRM system improve the business ???

if the business is " bookshop " how improve
thanks

Answer 1

Customer Relationship Management aka CRM is a way of managing information on customers so they feel they are getting a personalised service and you have information at your finger tips.

Entries are created for each customer. Each contact with the customer - meeting, phone call, email etc - is logged into the system and information stored such as next time to contact, information on projects etc.

The system has a built in calendar which allows you to see who you should be contacting that week and when people contact you or you contact them, all the records of the previous contacts can be reviewed so you don't keep asking the same questions over and over. You can also store personal information such as family names or ages or home address enabling you to send personalised Christmas cards or ensure you mention family events such as a new baby.

People believe that CRM works because it makes customers feel that they have a personal relationship with the company serving them. It also enables the company to get the most out of the relationship by ensuring that people are contacted in a timely fashion and the relationship nutured.

You can read more on Wikipedia: http://en.wikipedia.org/wiki/Customer_relationship_management

Answer 2

CRM is customer resource management. It simply takes input from customers and delivers to their needs. So this is like a market survey done on individual customers instead of a large number of customers in a cluster. Knowing the likes and dislikes of each customer the company can sense the general need of a lot of customers and thus can plan up the product that best satisfies them.
One example is during the infotech boom days they were planning to use CRM to desing cars according to individual needs and fit and deliver world wide. A cutomer through interactive session in front of a computer can choose everything the car has to be like, the aethestics, the color, the shape, economy etc; and these data will be transmitted to some manufacturing plants somewhere in some s.e asian nations where they will have the production done and shipped as per need of individual consumers.

Answer 3

Inefficient practices are eliminated. Valuable time is commonly lost each day by using several different software packages or spreadsheets to track all sales and customer service issues. One large advantage of using a CRM system is the consolidation of all these separate solutions that you use to track your customer activities. With a CRM in place, you rid yourself of double entry across multiple spreadsheets or contact systems, and you set the stage for greater automation of all your customer activities.

Answer 4

Customer relationship management is a corporate level strategy, focusing on creating and maintaining relationships with customers. Several commercial CRM software packages are available which vary in their approach to CRM. However, CRM is not a technology itself, but rather a holistic approach to an organisation's philosophy, placing the emphasis firmly on the customer.

CRM governs an organization's philosophy at all levels, including policies and processes, front-of-house customer service, employee training, marketing, systems and information management. CRM systems are integrated end-to-end across marketing, sales, and customer service.

A CRM system should:

Identify factors important to clients.
Promote a customer-oriented philosophy
Adopt customer-based measures
Develop end-to-end processes to serve customers
Provide successful customer support
Handle customer complaints
Track all aspects of sales
Create a holistic view of customers' sales & services information

Answer 5

Crappy Resource Management, wont do much for the business.
Alternatively theres
Customer Relationship Management which aims to improve the relationship between the business and its customers through information sharing, workflow. ie when you phone them , they know who you are, when you last contacted them, what the problem was, how to solve it, how far the orders got. Happy homework?