BCG Portfolio Analysis?

Question

Is Marvel Enterprises, Inc. a star, a cash cow, a dog, or an interrogation mark?

Answer 1

First, who owns Marvel Enterprises?
You need to know a few things about Marvel to answer this question. Although, my hunch is that it is indeed a cash cow.
You will want to know the compound average growth rate (revenue). You will want to know how much burden it has on the owning companies P/L. You will want to know its contribution margin (profitability).
My guess is that it has a slow growth rate and that it has a stable P/L cost as well.

Answer 2

A cash cow.