English Deutsch Français Italiano Español Português 繁體中文 Bahasa Indonesia Tiếng Việt ภาษาไทย
All categories

4 answers

Johnny Marks wrote the song.

Rudolph came to life in 1939 when the Chicago-based Montgomery Ward company (operators of a chain of department stores) asked one of their copywriters, 34-year-old Robert L. May, to come up with a Christmas story they could give away to shoppers as a promotional gimmick. (The Montgomery Ward stores had been been buying and giving away coloring books for Christmas every year, and May's department head saw creating a giveaway booklet of their own as a way to save money.) May, who had a penchant for writing children's stories and limericks, was tapped to create the booklet

2006-12-15 02:52:59 · answer #1 · answered by Rotten Johnny 5 · 0 0

Rudolph the Red Nose Reindeer was a marketing concept developed by a copywriter for Montgomery Wards catalog and Department store based in Chicagoland.

2006-12-15 10:50:32 · answer #2 · answered by ? 6 · 1 0

Original music and lyrics by John D. Marks

The Chicago based Montgomery Ward company had a tradition of handing out children's coloring books as Christmas gifts for their customer. In 1939, the company decided that creating a coloring book of their own would be cheaper. They asked Robert L. May, one of their copywriters, to write a Christmas story that they could give away to their customers.

May wrote the story, drawing in part from his own childhood experiences and in part on the story of the ugly duckling. He settled on the idea of a misfit reindeer who was picked on by the other reindeers because of his glowing red nose. He finally decided on Rudolph as his reindeer's name after discarding names such as Rollo and Reginald. He wrote the story as a series of rhyming couplets and tested it out on his four year old daughter Barbara, who loved the story.

Montgomery Ward handed out 2.4 million copies of the Rudolph booklet that first year and by the end of 1946 a total of six million copies had been distributed. Mays wife had died around the time he was creating the Rudolph story, leaving him deeply in debt from medical bills. Since he had created the story as an employee of Montgomery Ward, they held the copyright and May received no royalties. He was able to persuade Sewell Avery, Montgomery Ward's corporate president, to turn the copyright over to him in January 1947. With the rights to his creation in hand, May's had his financial security assured.

In 1947, "Rudolph the Red Nosed Reindeer" was printed commercially for the first time. There was also a short cartoon shown in theaters the following year. The story didn't really take off until May's brother-in-law, songwriter Johnny Marks, adapted the lyrics and wrote the melody for the song "Rudolph the Red Nosed Reindeer". The song was turned down by many artists before, at the urging of his wife, Gene Autry recorded it in 1949. Two million copies were sold that first year and it went on to become one of the best selling Christmas songs, second only to Bing Crosby's "White Christmas". In 1964 a television special about Rudolph was produced with Burl Ives as the narrator. Rudolph has become a much loved Christmas icon and the popular tv special remains a holiday favorite to this day.




Cover hierarchy
________________

Rudolph The Red-Nosed Reindeer by Gene Autry & The Pinafores (1949)
Rudolph The Red-Nosed Reindeer by Ken Griffin (1950)
Rudolph, The Red-Nosed Reindeer by Ella Fitzgerald (1960)
Rudolph the Red Nosed Reindeer by John Denver (1975)
Rudolph the Red-Nosed Reindeer by Dolly Parton (1990)
Rudolph The Red-Nosed Reindeer by Stephanie Mills (1991)
Rudolph The Red-Nosed Reindeer by Fats Domino (1993)
Rudolph The Red-Nosed Reindeer by Jerry Jeff Walker (1994)
Rudolph The Red-Nosed Reindeer by Babyface (1998)
Rudolph The Red-Nosed Reindeer by Bobby Womack (1999)
Rudolph The Red-Nosed Reindeer by Steve Tyrell (October 22, 2002)

2006-12-15 11:06:48 · answer #3 · answered by mom2all 5 · 1 0

This guy http://en.wikipedia.org/wiki/Johnny_Marks

2006-12-15 10:52:26 · answer #4 · answered by Reverse Engineer 2 · 1 0

fedest.com, questions and answers