Where will advertising be in the next 5 to 10 years?

Question

I am interested in how advertisers are adapting to benefit from new technologies. As technology advances, allowing us to recieve images/texts via blue tooth, I wonder will billboards soon send us a message as we walk past, will the TV/ cinema become more interactive? I am curious to know anyones opinion on this subject no matter how hyperthetical. I appreciate your input.

Answer 1

It's defintely beginning to be emphasized in pop culture, especially in electronic media. Some PC games include advertisements in their games in the form of posters or signs on a street or offer real life services such as ordering a pizza without even leaving the game.

Answer 2

First of all there are good ADs and bad ADs, and when i say that I mean in terms concept and execution.
Good agencies that make entertaining and persuasive ads (where you actually recall the product) will prosper as always.
The trick to embracing new technology in advertising is not to adopt it too quickly. Just because you can build a website to support a word of mouth campaign, doesn't mean that should be all you do.
Basically, I'm saying that like large companies diversify, so will AD agencies, they'll have there print department, their radio and television departments, and of course they will soon all have to have a web department (Most already do). The web will soon integrate all of these departments and become the dominant vehicle in which to reach a targeted demographic.
But let's not forget traditional advertising, after all people still have to get up out their chairs and leave the house. Personally i'm waiting for the day when I look up in the night sky and see something resembling the bat signal, only to realize that its an ad for adult diapers.
In all seriousness though, we're being watched, and that, my friend, is the future. Track peoples purchases, what they watch, what they listen to, where they are at certain times of the day, their habits good or bad. The deeper the subconcious operations of society are penetrated by, the more places we'll find ads. Example; You're in a public restroom going number two, when on the door in front of you materializes an lcd screen, the relaxing music starts, and then a grizzled, gray haired Brad Pitt not only tells you your name and age, but starts waxing poetic on the benefits of a wheat grass enema for "guys like you".
It's comin' baby, mark my words, it's all comin'.
Let's just hope they're funny.

Answer 3

Hmm lets just check my crystal ball... dang it must be broken today... never mind!

Michelle - "I just imagine that it will be a whole bunch of commercials with super skinny naked models being incredibly PC" - isn't that what we have today?

Answer 4

I just imagine that it will be a whole bunch of commercials with super skinny naked models being incredibly PC.